So, PBN’s are dead then?
They all got wiped out in the latest update and there really is no other way to rank a site than to play by the rules?
Well not quite!
It’s true many SEO’s did take a hit. I lost about 20% of my sites, deindexed and gone forever. But the other 80% they stood tall.
A couple of my niche sites dropped in traffic and revenue as a result of this, but nothing major.
This latest attack by Google represents what a significant impact PBN’s are having on search results, not that we didn’t know that already by our own personal results.
I’ve read mixed responses since this happened from “I’m never building or using a PBN again” to “I’m going to be building bigger and faster”
Personally I’m going to carry on as normal.
While the reasons behind why some networks got detected and subsequently sin binned and others stood tall are important and something I’ll be covering very soon, I felt it was a good time to follow on from my exclusive guide to buying high PR domains, and outline the steps I take in buying deleted domains, which cost only the price of registration.
To put it simply, this is a great time to be buying.
SEO’s are panicking, they don’t know what the fuck to do. Many have been wiped out completely and are scratching their heads as to why.
You think they’re going to be spending their money on a fresh batch of domains just to be wiped out again?
Me thinks not.
This post outlines that it really is possible to get a half decent batch of domains for a few hundred bucks.
I’ve said in the past that you really should be spending more, but with the way things are I’m not so sure.
I’ve been able to rank easy – moderate keywords with PBN’s built from deleted domains and easy to moderate keywords = decent revenue if you do your homework.
Please stop reading this if you are looking for a guide to purchasing highly authoritive domains with huge metrics, this isn’t that guide this post is for you.
Ok, for those that are still with me, intro over and we shall begin.
Set up a free account at Expired Domains.
The site publishes hundreds of thousands of domains with the deleted status each day. For those of you unsure of the difference between an expired and deleted domain, it simply means the redemption and auction period is over and the domain can be picked up by registering it as a new.
This is great for two reasons:
- Not having to purchase via auction (a possible reason as to why some PBN’s got hit and others didn't).
As a matter of choice, I only view domains with .com, .net or .org extensions. At the time of writing this, there are currently 1,880,940 deleted .com domains listed, meaning there is no need to consider other extensions which hold slightly less weight.
In the screenshot above, I’ve highlighted the filter options that I commonly use. Again this is only my choice & I play around with these, to filter out the junk and display only the strongest options.
My choices are pretty self-explanatory:
- Listed in Dmoz can generally be viewed as a quality indicator.
- An Alexa Rank reflects traffic.
- New in the last 24 hours will filter out a high percentage of the junk. Unfortunately we aren’t the only ones that are using this site, and anything half decent won’t be sitting around for days.
- No fake PR’s and no PageRank -1 is obvious but debatable.
- The number of backlinks is again debatable. I mean if you found a domain with only 3 links but they came from a proper .edu site, Forbes & the BBC, you're laughing all the way to the domain registrar.
In the additional filters, set the minimum Moz domain & page authority to 10
After setting my filters I’ve managed to generate over 300 possibilities.
Most will be crap, but you will always find a couple that are half decent or better, which is what we need to find out.
The first thing to check is whether the domain is still indexed:
If it’s not, forget it.
Even though it’s possible you could get it reindexed, it will often indicate there was a problem or that the links were particularly weak and it’s just not worth the time.
Put the domain through a backlink checker tool like Majestic SEO and analyse the backlinks.
- Are there any?
- How many?
- From how many referring domains?
- Where are they coming from?
As I’m sure you are all aware the strongest links are from niche related authoritative sites, in the main body of the content. If it has some of these, you are looking at a pretty decent domain.
If you see a lot of links coming from bad neighbourhoods ie porn, pharma etc it could cost you in the long run. You should also look out for ridiculous metrics, like 25,000 links from one referring domain. This clearly indicates a site wide link, and if the link is from a bad site, you are looking at a bad domain.
It’s important you check the metrics for both the www and non www versions. You will often find they are different, with one showing more impressive stats than the other. It’s obvious but set up on the more impressive of the two.
Check the page authority in Open Site Explorer. Again put both the www and non www version of the domain through the tool to analyse.
Check out the site over at Way Back Machine and take a look at the quality of content, outbound links etc.
This will also give you an idea of how you can set up the site to fit in with both the needs of your PBN whilst taking into consideration the previous use of the domain.
Head over to one of your favourite registrars and register the domain as new. Mix things up and use different registrars for your PBN domains.
From the 300 domains I filtered I managed to find and register a domain with the following metrics:
Not bad for a couple hours work (bearing in mind I was writing this post at the same time).
Would like to hear your thoughts on this.
Have you had any success ranking with deleted domains?
Or do you prefer working with high PR domains that are yet to run their redemption period?
Comment below, for a free lollipop.